Escaping From The Matrix

What really changed things for me was escaping from the matrix, so I would like to offer you an opportunity to take the Red Pill in this post.

You might remember the choice that Neo faced in the movie The Matrix. He is offered the option of taking the Red Pill or the Blue Pill. If he chose to take the Blue Pill, he would wake up in his present reality having forgotten all about the experience. If he chooses the Red Pill, he awakens from his slumber, escapes the matrix and experiences reality for the first time.

Because he is seeking truth, Neo takes the Red Pill. The reality he discovers is completely different from his experience within the matrix. It is something for which is entirely unprepared.

There will be some who read this post who will forget all about it, perhaps putting it down to the ramblings of some insane marketer who needs his bumps feeling. That's really all you need to do to take the Blue Pill. When you refuse to wake up to reality, you condemn yourself to be ever searching for the answer. The answer will never come to you, in the form that you expect, and your search will be an eternal quest for that other pill - the Magic Pill. But there are only two pills available: The Red Pill or The Blue Pill.

So are you ready to take the Red Pill? No. OK, go ahead, hit the Back Button and return to your normality. The thing is, you genuinely may not really be ready for the Red Pill.

When you take the Red Pill, you wake up and you see reality for what it is. You will probably be unprepared for it. It will probably not be what you expect. When you realise that you have been living under an illusion and pursuing a quest that ultimately leads to disappointment, you may also feel angry. But at least you will have your eyes opened.

Reality is that people have needs and the people who are making money on the internet, or anywhere else for that matter, are busy attending to those needs. Did you see the truth there? No? You see how easy it is to miss it? But we are concerned with the Red Pill here, so let me explain a bit more. Let's look at those needs. We'll use Maslow. It's a pretty good statement of the needs of the human condition. According to Maslow's Hierarchy, all human being have the following needs:

Biological and Physiological needs - Food, Water, Shelter etc Safety Needs - Security, Stability, Protection etc Belongingness and Love needs - Love, Friendship, Companionship etc Esteem Needs - Self Worth, Status, Mastery etc Self-Actualization Needs - Life Purpose, Self Fulfilment, Growth etc

These common human needs drive our behaviour, so we are always looking for some solution that allows us to fulfil our current needs and progress to the next level; the next set of needs.

Let's take making money as an example. Why do people want to make money? That may sound like a silly question, but it's not. It is a good question to contemplate if you are selling, or attempting to sell make money type products. The answer is that money is a transferrable resource, so in a well-developed society, money is required in order to attend to those needs. That's what drives people to search for that Magic Pill. But they never find the Magic Pill, so their quest never ends.

The same is true of many other markets. Take for example weight-loss. Why do people want to lose weight? Because it makes them feel better about themselves (Esteem Need) and it, perhaps, helps to attract other people to them (Belongingness/Love Need). But their lifestyle dictates that they will always be fatter than they want to be, so they will always be in search of the Magic Pill which, as we know, does not exist.

In other markets, the problem may be more of a one-off; for example, the get your ex back niche. Why do people want to get their ex's back? Because of their need for love and companionship. Why did they drive their partner away? Well, there may be many reasons, but a common one is infidelity; and that's another way of saying that it was an unexpected consequence of attending to a physiological need. There may be some people who offend repeatedly, but generally, for most people, this is probably a one-off problem. Nevertheless, we can see how understanding human needs is a key to understanding behaviour.

Now, if you want to profit from this post, you need to wake up and stop that search for the Magic Pill if you are still looking. Instead, try to figure out how you can help other people who are engaged in a quest to find a solution to one of their basic human needs. The people making money are those who are doing that. They are providing value in the form of goods or services that specifically address those needs.

There are good and bad products all over the web. The good products provide value by solving a specific problem that is difficult to solve. To understand what these problems are, you generally need to become a part of the market yourself. But when you know what they are, you can make money very easily by solving a particular, difficult to solve problem.

Remember where we started? Red Pill or Blue Pill - right? If you take the Red Pill, you wake up, stop searching for a solution that does not exist and instead, start creating products and/or services that genuinely address specific problems, that provide real value and benefit other people.

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The 7 Truths About Information Products

Information (products):-

1) The Internet is about 'search' and search is 100% about information. Some of it is - 'where is this location?' and 'what time is the movie?' - but most of it is - "how do I do...?"something, The biggest search term is "how to". The next biggest is "information on..." Information makes the Internet flow. If people want info - there must be a supply provided.

2) The fallacy is that information is always in the hands of the few, the PhD's the professors, the university scholars or the big organizations who 'know this stuff'. Its not true and never been true. Think of all the courses and classes at community centers, all the self published books and manuals that litter the landscape.Then there's the small hobbyist magazines, and pamphlets. These are people with skills and knowledge, probably no PhD, probably not a university professor, just someone with a particular knowledge or skill. The challenge before the advent of the internet was to find the market that wanted that particular, perhaps minor, perhaps not, piece of information.

With the Internet whatever it is you have a specific knowledge of - someone somewhere is looking for that information.

3) But you say -"All the niche markets are full, all the info products have been made, everybody is just repeating themselves" - which is true and not true. In the LARGE scheme of things, there is nothing new ever. But that doesn't mean it has been said every way possible, explained in all the best ways, or more importantly that information has not been conveyed in your particular voice.

In the BIG niches - health, diet, dating and 'how to make money on the internet' - it is the same old, same old, until it's not. Until someone comes a long with a different way of packaging the info, or a different slant, or an appeal to a particular segment - how to date poodles for instance, or how to diet using only products from Antarctica (Joking don't try these at home)

4) If you are going to give information, as a marketable item - lay it out logically, lay it out immediately so it is easily accessible, and don't pad to make it seem Bigger. Is the information 'true' is all that matters. See a typical Seth Godin blog post- for the clarity and simplicity.

5) NOW HERE"S the KEY- you HAVE something you have done or learned that has value to others. Now maybe not a lot of others, maybe not life changing - but something, and remember, the internet is a marketplace of information seekers.

6) Does that mean you are guaranteed to make money with everything you think up? - No. But it does mean - if you are 'true' with the information, and express it in your voice, it will be unique and valuable. If its valuable to many - you can make money. If valuable to a few - you will have provided a service.

7) Where's the downside? The Internet is largely a free entry marketplace. There is nothing else bigger. There's no middle men. It only seeks information. You, despite yourself have information- so start -write some things down, things you have an interest in, things you find fascinating, a hobby, a sport, a calling, an area you may have researched and were never able to follow-up on, but you have the information.

There may not be a market? But if there is then its just a question of how big, and are they willing to pay anything?

When was the last time - just who you are - could possibly produce a business?

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Creating Info Products - 7 Steps to Creating an Emotional Connection With Your Products

When you are creating info products, you might feel anxiety or confusion because of not knowing how to go about doing it. The best way to take care of this problem is to have an organized system that you can count on to create your products time after time. In this article, I'll present a logical, repeatable system that you can use to create all of your information products.

1. Research and Outlining

Here you'll gather the information you need to make your product. You can go to the library, look at magazines and trade journals, and places on the Internet. Once you get enough information, you'll put important bits on 3X5 index cards until you have enough to get started with your product.

2. Introduction

In this section of the product, you'll be welcoming the reader and you should state the benefits the reader will get from your product.

3. State your customer's problem

When you start to creating info products, be sure to do what you can to get the reader emotionally involved with the product. This is going to increase their engagement with the material, and it will ultimately end up improving their experience. One of the most effective methods to accomplish this is to use an impact point. You can do this by using a problem, or by showing the reader how to take advantage of an excellent opportunity. Using a problem is the ideal way to get the reader emotionally involved. And mentioning a great opportunity they might be able to take advantage of is also a great way to get the reader emotionally involved.

4. Promise your reader to give the solution

Now, you'll be promising the reader the solution to whatever problem they have. This is where you make it perfectly clear that you are the right person to help them with their problem and that they've come to the right place.

5. Give the solution

This is the foundation of your product. Here, you're going to give step by step instructions for getting the desired end result. This step should be easy if you organized your information into an outline at the beginning, with each part of the outline matching up with the sequence in which you'll be creating the product, and each step by step instruction of the outline coming in its right place.

6. Summary

Here, you'll summarize the important points in the product that the reader should focus on. This reiterates your desire to look out for your reader, and it makes things more clear and accessible as well.

7. Remind readers of your ability to help them

At this point, you've delivered what you said you would. Now you just need to cement your relationship with the reader through establishing a more personal bond. You do this by showing them that you can help them further in the future if they contact you. This part of creating info products is often left out, but you'll be leaving money on the table if you exclude it, and the customer will lose out as well because they won't know where to get further assistance.

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Multi Media Informational Products Boost Earnings

There's no question that informational products are an easy way to generate earnings. Electronic downloads are simple to format and may be produced by anyone who may have a little something to talk about. For an internet marketer, eBooks are a fantastic instrument to help you generate income.

However one of the greatest steps you can take is actually adding more than a single form of media to the sale to boost returns. Why multi-media products boost earnings is simply because even for those people who are big readers, "how-to" illustrations, put in a step-by-step visual guidebook, make it much easier to learn and retain information.

It's much easier for most of us to understand something totally new when it's offered visually. You might understand what you mean inside your eBook if you speak about formatting something or perhaps setting it up on an internet site, however for the novice, all those words and phrases will probably appear to be a different language.

Making use of video tutorials to market your product or service additionally provides you with the advantage of being in a position to include a personal touch. You may also include audio recordings for your buyers which they can download as an MP3 to their player to have on-the-go learning.

Audio courses are yet another strategy to make use of multimedia to boost the amount of income you get. Audio recordings are much more portable and convenient than in the past and with the advance of the iPod as well as other MP3 players, most of us have ways to play audio recordings.

Thankfully, it doesn't require a great deal of complicated software applications to produce high quality audio recordings. You only need a good microphone which connects to your pc or possibly notebook along with recording software, some of which has already been pre-installed on your pc.

Audacity is a free audio editor that actually works across several platforms, making it possible to record all your lessons. Audio recordings are especially nice in the event that you get easily flustered before the video camera. You'll be able to reference a quick outline you've written during an audio recording but without the target audience ever realizing it.

Once you want to make the recording, look for a quiet location. You don't want to end up having to discard a superb recording simply because the microphone picked up the sound of your neighbor's dog barking outside.

When you're through with your recording, listen to the playback meticulously in a single sitting and also make a note of anything which has to be modified or improved. Audacity along with other sound recording applications will let you get rid of lengthy pauses and even unnecessary words and phrases such as 'like' or 'umm' or perhaps any sort of pet phrases which you may have used excessively.

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The Video PDF - How To Embed a Video in a PDF File

PDFs are ubiquitous and have been with us for years. What a lot of people don't realize, though, is that video can be embedded within them. This is a great idea, but it's not without its pitfalls. There are some rather serious compatibility issues to consider. If you can control where the files will be played back (for example, it's for internal use within a company and you know that the IT department has a certain version of Adobe Acrobat Player installed on all of the machines), then it might be a serious option. If, however, you're just going to encode some video in a PDF and then release it to the public...well, be prepared to waste a lot of time on customer support. There will be plenty of people calling up complaining that the PDF won't open, or the video won't play back, etc. etc., which is not fun.

It's been possible to embed video in a PDF for a while now, but until recently it always required that an external player also be installed on the user's computer. Universal playback was far from certain due to a whole host of issues from different video formats, systems and software versions. The latest version of Adobe Acrobat Pro, however, allows you to embed flash video within a PDF, which will play back without having to worry about whether or not a specific player is installed on that computer. Although this is a marked improvement, the system is far from perfect. There are still plenty of ways for your video not to play back. For example, the user has to view the PDF with a version of Adobe Acrobat Reader that supports the video playback functionality. If you encoded something with Adobe Acrobat Pro 9 and the user tries to play back that file with an old version of Adobe Acrobat Reader, the file may not play back. Also, if someone uses another PDF viewer (like Preview on the Mac, for example), the video won't play back there either.

If someone just bought their computer 2 months ago and the latest version of Adobe Acrobat Reader is already on their computer, then it's not a problem - but if it's a "non technical" user, then something as simple as upgrading their version of Adobe Acrobat Reader can be challenging - which means that they can't view your video content - and if it's a product you've charged for, it will probably result in a return and/or complaint.

The point is, don't think you're going to put video into a PDF and never have a problem or issue with it (theoretically, it is possible, but practically speaking, it's unlikely). If you do decide to try this as an info product, my best advice is to be painfully clear with potential buyers. Post a clear warning letting people know that they MUST view the PDF using whatever version of Adobe Acrobat Reader you specify if they want to see the embedded video. This should take care of most of the issues, but there will almost certainly be someone who didn't read your warning (or is a little slow) who will give you problems.

If you do decide to encode video in a PDF, here's how you do it, and some of the issues and variables to be aware of...

First of all, in order to be able to create a PDF with video, you'll need a copy of Adobe Acrobat Pro. Even if you have Adobe Acrobat (that's the full version of the Adobe Acrobat program and not Acrobat Reader), you'll need to upgrade to the "Pro" version for the video embedding functionality. I recommend working with version 9 or higher.

Second, although you can embed "legacy multimedia content" (in other words, alternate video formats), going with Flash is going to be your best bet (unless you absolutely have to use a certain format for a specific reason). Flash will play back from within the PDF without having to worry about additional (external) players. This means the video has been encoded as Flash and will have.SWF or.FLV as the file name extension.

The way you embed video is: open your PDF (from within Adobe Acrobat Pro), go to Tools > Advanced Editing and select the Movie Tool. Use the tool to draw (drag) a box where you want to put your movie. A dialog box will appear asking you where the movie file is located and giving you several options. Note that you can choose to embed video or have it streaming from somewhere on the Internet. The advantage to streaming is that you can keep your PDF file size down, since the video is coming from somewhere else - and you can update the content anytime, but the disadvantage is that they won't be able to see the video without an active Internet connection, which can be inconvenient. Also, if they have a slow connection, the video may play back very poorly or not at all. It's up to you to weigh the pros and cons to see which option works best for your situation.

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2 Simple Technologies To Create Amazing Products Fast

In this article, I'm going to introduce 2 simple technologies that anyone can use to create amazing information products lightning fast.

One of the things that scares people the most when building an information marketing business is creating products. Creating products can feel like a monumental task, especially if you've never created one before. The reality is that it's actually quite simple once you understand the basics of what to do and how to do it. In fact, once you get over the hurdle of doing it the first time (which is always the most difficult thing to do), you will realize that creating information products is simple and fun.

The first way to create an information product fast is to create an audio recording using audio recording software or audio recording services. You simply use whatever software or service you have, you record the audio track, you edit it if you need to, and then you deliver it however you want to. You can put the audio track on a website, you can put the link in an email, you can put the link on a webpage with all the other audio links, etc.

Lets imagine that you want to create a 6 hour program teaching people how to put together a business plan for their business, and lets say you want to sell this product for $97, which is a fair value. The beautiful part about creating an audio series is that you ONLY need to record for 6 hours total to create a finished product. Just record 1 hour at a time and after 6 recordings, you are done. That's pretty easy to do.

Lets say you provide a weekly call to your people and every week you talk about a different topic. If you record the weekly call, after 1 year, you have 52 hours of content to re-purpose and create products out of. Imagine how much content you would have after 2 years.

To find audio recording products or services, just use Google it. Some recording software, for both Mac and PC, can record right to your computer, then you can upload the recordings to your hosting provider. Other solutions are monthly service solutions that usually will host all of your recordings, they will back them up and they will provide the links you need to deliver the audio tracks.

The second method to create information products lightning fast is to use video recording software. Video recording products are usually 1-time purchases, but they are well worth it. The idea with this method is that you can record what happens on your computer screen, the recording becomes a video and you use the video as your information product.

You will have to know a learn a little more about video editing, but videos are very powerful and people tend to like videos better. Once you've recorded the videos and edited them, you can host them in a few different ways. You can use free services like YouTube and Vimeo, or you can host them yourself with your hosting service provider.

Bottom line is creating information products is very simple to do and it doesn't take as long as you think. If you spend 75% of the time you have per day on driving traffic and the other 25% creating products, there's no reason you can't create one new product per month. Imagine what 12 new products you've created will do for your business.

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Creating Websites, Brochures and Reports With Microstock

It's no secret that websites, brochures and reports on their own, with lots of text, can be informative, but still quite boring. After all, part of the skill in bringing a site or written work to life is to engage the reader and to bring the material to life. With so much information already available in numerous formats, it's more relevant than ever to make sure that your material stands out and captures the attention of your reader among all the other possible distractions we all face in everyday life.

To explain this further, I'll use the example of website creation. If you think back to the last text-only website you viewed, with pages and pages of text, you may have found the process of retaining your concentration required much effort. On the other hand, by having pictures or stock images to complement the written material, the experience is totally changed for the better. For starters, the use of high-quality stock images will make all the difference to both the 'feel' of the site, as well as the person's ability to remember and connect with the information. It's true, a picture can tell a story worth a thousand words.

Add to that, the ability to also use stock videos and stock illustrations, you now have even more hard-hitting ammunition to capture the attention and interest of your viewer. It's important to remember that different people learn and retain information in different ways. Some are visual, others are aural and still others enjoy reading. By having the ability to use a variety of stock material, you're able to benefit on multiple levels.

To explain this better, consider you want to include a video and also a picture as a header for your site. It may be very time-consuming to find a photographer, and the creation of videos takes even more time and money. With the amazing quality of material that is now submitted by professional videographers and photographers to microstock sites, you're able to reuse stock images and stock videos, as well as illustrations within pre-defined terms, as per the wording of the license that is attached to each image, video or vector file. If agreed upon, the cost is typically a one-time payment and you have full legal access to use the images as per the license.

This concept has allowed your, otherwise, 'Average Joe' designer to create stunning reports, webs pages and other forms of presentations, completely legally and without fear of fines or other problems down the road. Naturally, it's quite important to fully read and comprehend the licensing terms.

Compare that to the options of preparing a wordy report for the reading public. Statistically, that will leave out around two-thirds of your possible audience, who will benefit from added images and videos.

In addition, it's also helpful to know that you're dealing with a microstock company that will assist you if you have questions or concerns. Support is essential and with quality microstock service and maintenance, you know you're covered. You can ask for assistance or clarification at any time.

One other point to note, when searching for your desired stock image, stock video, or stock vector / illustration, it's very important to have a well categorized search system, to make finding your desired image easier and more time efficient. The database for each item is detailed, so that you can search for specific terms or phrases to find the most suitable result for your application. Everything is also listed in order of popularity, but can be organized to display by other search formats to improve your experience at finding exactly what you need. The ability to see larger versions of images, videos and vectors, prior to purchase, to make certain it's the way you want it to look, is also important.

In some cases, you may see a watermark across the image prior to purchase, but once you have purchased the rights, the water mark will not be present. The reason for this is to protect the rights of the original creator, and protect the investment that you have purchased. The licensing terms are very well presented so that the standard license will suit most applications, but you can select an advanced license to use the material in larger quantities.

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Hiring Top Mobile Developers for Providing Best User Experience

There is a new craze among people to stay connected with others even when they are traveling. The sudden shift in interest of people has widened the scope of mobiles all over the world. New and spectacular features are introduced in the mobile devices to meet the varied interest areas of different age groups. While the craze is increasing day-by-day, it is important for businesses to rework on their business strategies so that they can also become part of the revolution.

Although new mobile applications have their own share of challenges, but can be solved by taking help of top mobile developers. There are various mobile application development firms that are catering to the specific requirements of businesses by overcoming the challenges that arise during the mobile development process.

These best mobile developers take certain precautions to provide best user experience to the end-users. Some of the hurdles that are carefully looked upon are:

1. Creating mobile apps that are supported by variety of operating systems and mobile devices 2. Developing applications that require minimum amount of battery power and bandwidth to provide faster user experience 3. Offering the same experience of a web browser on much smaller yet varying screen sizes 4. Incorporating applications that can enhance the existing smartphone hardware 5. Building mobile apps to implement payment gateways

All such hurdles can be difficult to surpass by inexperienced mobile application developers. Therefore, it is important to look for best mobile application developers. With mobile development firms in abundance, there will not be any difficulty in choosing a company that can help an idea to turn into a reality. However, little patience is required to make the selection process systematic and full-proof.

Once an entrepreneur is all set with a new mobile application solution, they can choose different mobile apps store to introduce their unique solution to the market. It entirely depends on the business requirements, to develop a solution for a generic market or for a certain demographic market. Whatsoever they choose, they can get success in their mobile development efforts by hiring best mobile developers from a reliable company.

So, start your search today to give a tough competition to your business rivals. The internet will make your search easy and convenient for looking various mobile development options. The factors like experience, expertise, reputation, testimonials and previous work etc. of companies will help in making the final selection.

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Product Creation - Creating Your First Online Product

There's some great news... which is you don't have to be super-creative to produce your own unique product. To create your own product, you have to do a couple of things right in order to get top results from your work, and missing one of them may destroy your odds of being successful.

1. Find an existing market:

You have to center on a group of purchasers you are able to relate to and truly comprehend. A great target market is a group of individuals who share the same basic troubles, have cash to spend, and have a history of purchasing stuff related to the issue. When you detect such a group, they're willing to purchase.

2. You have to discover what it is they already wish to purchase:

You ought to sell the particular things individuals wish to purchase. Never guess when producing net business ideas. Rather, research existing products and ask individuals directly what they're seeking. As soon as you know what it is your target market is following, you'll easily be able to produce your winning product rapidly and know for certain whether it will be fruitful.

3. Produce a winning sales procedure:

As soon as you have your product theme prepared, it's time to issue a basic yet effective sales letter that demonstrates what advantages your buyers will get when they purchase from you. All you have to do is tell them precisely what troubles they'll solve, promise particular end results, and ultimately make them an offer that's too good to decline.

4. You have to have targeted traffic:

Now that you've your sales machine ready, it's time to begin selling. Research where your buyers may be found, and put your sales content in these places. If you are able to return at least $0.50 for every visit, you have a success. You should then center on reaching 1000s of individuals daily. If not, simply edit your sales presentation till it works better.

5. You have to have an effective back-end design:

You have to maximize the lifespan value of every buyer. The first sale is simply to eliminate marketing costs. After that your true profits start. It's time to continually line up fresh offers that they wish to purchase from you. You are able to produce your own or make simple reseller deals with additional sellers. Simply make certain that you send a fresh offer at least once per month.

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Internet Business Owners - Online Income Options

Entrepreneurs want to earn money online but the often-asked question is "how?" One thing that successful sole proprietors have in common is that they have more than one earnings channel. For two years now I've noticed which multiple income streams used, have a high investment return. If you are planning to form an online business here are some options to boost your profits.

Online business owners first begin by building their customer lists. Through numerous promoting strategies (local and online) entrepreneurs first focus on developing their contact lists to cultivate clients. Their first concern is demonstrating their professional skills to industries that use these services.

After one has reached a successful process where website visitors subscribe to mailing lists regularly, the subsequent layer to add is making products. The first product is free on websites as an introduction to the industries one chooses to serve. After building a customer list and engaging with contacts regularly through local events and the social networking sites, it is time to progress to a fee-based product. Some of the most favored products are e-books, courses and certification programs.

Companies that choose to expand in a new direction use this third option. Complimentary entrepreneurs will sign referral agreements, which means they have settled on a fee for successful referrals and compatible enterprises will develop partnership projects. Partnership projects give business owners the chance to expand their services while reaching new prospects.

Membership sites are also well-known options for online enterprise owners to form another revenue stream. Coaches, writers and speakers create their own social groups with membership benefits. They give talks, answer questions and promote upcoming events. Subscribers are ready to invest for these benefits and it provides solo practitioners with a manageable fee program for their contacts to join in a live forum.

Open to varied ways to earn money can propel one to generate income faster than simply waiting for subscriber lists to grow to a number that's large enough to catch advertisers' attention. You can also become an independent contractor to work with companies as another option to make money online.

Creating your livelihood from online activities may feel overpowering and frightful in the beginning but here are five options that will generate results. Each of them need the investments of your energy to learn and resources and/or time to develop products, programs or an environment (membership sites); followed by making these services available to interested groups through marketing.

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You Must Know What You Are Doing

How to make money online is one of the most common questions that most of the people face while beginning the online journey. There are many "click and get rich" schemes being marketed today but most people fail to succeed because they do not have the skills required to make money online. Like any other field, success in online marketing requires the knowledge of basics and the methods to use them. But the good thing is that although no one is an expert from birth one can acquire the skills required to succeed online. Let us now discuss some of the most popular online income opportunities.

Make a Website and Earn From Advertisements Making a website is not an easy task. You need to have knowledge about domains, hosting and word press to launch the website and maintain it. Once you have launched your website, you need to attract visitors to the website. Sales are directly proportional to number of visitors on your website. Again, an important thing to take care is that the methods employed should drive targeted visitors to your site. The best visitors are those from search engines and are known as organic traffic. In order to get visitors from search engines you can take help of various SEO techniques. These techniques include back links, submission in article directories and various other methods.

Affiliate Marketing Another useful method to make money online is affiliate marketing. You can earn a lot of money by selling various products online. You can join companies and promote their products online. For every sale, you get a share or commission from the sale price. You can promote the affiliate links on your own website of on public platforms like forums and online boards. In fact, you can also promote the affiliate offers on social networking websites like Facebook and twitter. Learning new methods and planning marketing strategies determine income accordingly.

Witch ever method you choose I stress the importance of knowing what you are doing. Even following step by step instructions often leads to dead ends. Suddenly a link does not work and everything comes to a standstill. Somehow your pass words change and you have to reset them. I think some of these so called gurus sell such a complicated program in the hopes customers get frustrated and quit. They are reluctant to refund your money so they keep leading a person in circles until the refund window has closed.

Don't Even Think About "How To Write A Good Sales Letter" Without Knowing This 1 Little Secret!   7 Affiliate Marketing Tools to Offer Your Affiliates and Improve Conversions   How To Create A Brand New Product In The Next 3 Days   How to Make an EBook Cover for Free   

Infopreneur Business - How To Make Money Selling Ebooks Online

Are you thinking about starting an infopreneur business? Do you want to make the transition from having an offline business to creating and selling your own products online?

What is an infopreneur?

An infopreneur is someone who gathers information from the Internet, and packages it into an information product. He is nothing else than an entrepreneur who gives information to those who are searching for it.

The Internet enable anyone with a computer and an Internet connection to start his own information publishing business from home.

One of the most common ways of packaging information online is to create an ebook. I made a lot of money selling my ebooks, and what is really amazing with this business model is that you can start without spending too much money. There are a few programs that can help you create an eBook at absolutely no cost. For example, I use the open office writer to create my pdf documents.

Packaging the information that you are going to sell in a pdf is the easiest way to get started online. You can also create your own videos if you don't like to write.

How to create an ebook?

The first thing you need to do is choosing your ebook's format.

What software should you use to create the PDF?

You have the choice between several softwares to create your pdf. You can choose between Adobe PDF creator, PDF 995, Google documents or open office.

I use open office for several years now, and I must say that I really like it. This free software is similar to Microsoft words. There are several different applications in open office. To create a PDF, you only need the open office writer.

How does it work?

It's easy to get started, and if you've used Microsoft words before, it is exactly the same thing. All you need to do is to write your content in the open office writer, and when you have completed it, all you need to do is to click on the PDF icon in your tool bar. Then, in the pop up box, just click export to pdf, and your pdf is ready to upload.

How to earn money selling your eBook online?

Nowadays, you don't even need your own website to make money selling your eBook online. You can upload it to sites like lulu or Amazon.com. These websites will host your eBook for you, and every time you make a sale, they will take a small percentage of your profits.

If you want to start your infopreneur business on the Internet, do it now, because more and more people turn to the Internet to learn more about their topic. Creating and selling information products is one of the best business models.

Don't Even Think About "How To Write A Good Sales Letter" Without Knowing This 1 Little Secret!   7 Affiliate Marketing Tools to Offer Your Affiliates and Improve Conversions   How To Create A Brand New Product In The Next 3 Days   Create New Programs For Your Sales Funnel   How to Make an EBook Cover for Free   

A Way to Wealth Through Creating Your Own Niche Site in 6 Easy Steps

There are a number of ways to make money at home and create a way to wealth, and a unique niche site business is one of the most effective. The positives include minimal start-up costs, reduced risk and you really can easily begin any place, any time.

Practically all you need to have is an idea, some imagination and a laptop or pc, and some fundamental writing and computer skills. However, this is in no way a get rich quickly method and you will need to put the hard work in up-front to help you build your niche site the right way.

Once the website is in place and functioning though you have an on-going, automatic source of income that will pay you for years to come.

Establishing a specialized niche web-site is not hard if you follow a number of fundamental steps, and the beauty is that you don't need to develop a huge extravagant webpage with hundreds of pages of content. Having a specialized niche site with one or two pages is all you need to capture visitors and produce sales.

What is a "Niche" internet site?

A niche site is a site concentrated on a very precise target audience. For example, mumpreneurs (stay at home mums running their own companies), or people who keep hens in their backyard.

Contrary to an authority site which contains masses of articles and pages and is loaded with written content, a niche site concentrates on a single keyword and key phrase and a single product.

Diversifying into a number of distinct niche categories is a good idea and you may analyze marketplaces of interest without having to invest too significantly in time and upfront funds. Owning several niche sites bringing in $300-$1,000 a month each is a practical way to get started.

One of the significant rewards of a niche internet site is that it can be thoroughly automated and you can leave the site to produce profits without any need to tend to it or keep writing fresh article content.

Six Basic Techniques to Setting Up Your Specialized niche Web page

Starting a niche site can be simplified down into half a dozen uncomplicated steps.

1. Pick your niche 2. Select and sign-up a niche-related domain name 3. Create a market website 4. SEO enhance the web page 5. Push targeted traffic to the internet site 6. Profit from your specialized niche site

Step one is to decide the market you're intending to concentrate on and undertake some specific niche market analysis. Find out who else is in your field, which products and affiliate marketing offers are out there, and where your specialized niche group gather together. Which sites, discussion boards and groups do individuals participate in and regularly get involved in?

I personally like to keep a swipe file of information on the niche, including article titles, email headers that catch your attention and key terms to aim for (this is major for steps 4 and 5).

Step two is to pick out your internet domain name as well as the keywords that you would like to target. Use the Google External Keyword Tool to help discover 10-15 search phrases your niche market is using to search for, and find high traffic keywords with low levels of competition.

This part of the process requires time however is, without a doubt, the key to effective web site creation and making money with your site.

Ensure sure your domain name contains one of your major search phrases. Therefore, if your market is cricket and your key phrase is "better cricket for children" then your domain name should be something like "bettercricketforchildren.com".

Step 3 is to develop your specialized niche site.

For ease of use and simplicity, as well as heaps of fabulous plug-ins which carry out a great deal of the work for you, I use and advise using Word press. As soon as your internet domain is registered you can install WordPress within just minutes.

Start out adding suitable articles to your website. I strive to have at a minimum one well-worded article with a minimum of 200 words (if at all possible 400-700) for each of my essential keywords and phrases.

Step 4 is to SEO Optimise your site.

Search engine optimisation is a whole subject matter of its own and there are a large amount of search engine optimisation websites, programs and forums accessible if you really want to become knowledgeable.

Nevertheless, you don't need to be an SEO expert to get started and drive good quality visitors to your web site.

Below is my (incredibly basic) SEO approach:

The way I optimise Search engine marketing on my web-sites is by posting a well-written, informative 400-500 word write-up for each of my major keywords and phrases (10-15 keywords).

I publish these original articles as blogposts on the site and also add them as static back links in the sidebar so the search engines pick them up and they drive customers.

Every single article should have your search term in the title, body, description as well as tags.

Then utilize one of the WordPress Search engine plug-ins to do the rest.

Stage 5 is to generate site traffic and if you have followed steps 1-4 you will already have visitors to the site.

You can kick off promotions for the site using your email lists (or just put a link to your web page in your email signature if you don't have a email list). Also take advantage of classic visitor building methods such as article marketing, forum marketing and social media.

Step six is to earn money your website.

There are many ways to do this like internet marketer marketing, establishing your own information products, advertising and marketing (Google AdSense is the utmost known) and sponsorship from firms in your niche.

One closing piece of advice to help guarantee your financial success. Select an area of interest that you fully understand something about and where you actually have knowledge of helping people find solutions to their issues.

Whenever your niche site demonstrates to people how they can remedy their problem in this area you'll be on to a real winner.

Don't Even Think About "How To Write A Good Sales Letter" Without Knowing This 1 Little Secret!   7 Affiliate Marketing Tools to Offer Your Affiliates and Improve Conversions   How To Create A Brand New Product In The Next 3 Days   Create New Programs For Your Sales Funnel   

What Is Public Domain Material And How To Profit From It?

Savvy info marketers know the answer not just to what is public domain material but how to use it effectively in their online marketing businesses. Yet many, particularly those starting an internet business, think that it will be too complicated to try and find such material and then trying to use it. Whilst the reality is quite the opposite few are using these excellent quality resources to build their internet businesses.

As long as you are aware of the basic rules for using public domain material and know the exact places where you can find the best quality resources, then the vault that is public domain is awaiting you. All you have to do is just find, take and use it for your own benefit. And there are a lot of resources that in their day, customers were willing to pay for such information. Here is a little piece of very important information about using this material. Get it wrong and you are in trouble, yet get it right and you have jumped over one of the biggest hurdles.

It is called public domain material because it is available for the public at large to use without having to pay a charge or a royalty. The copyright on the material has elapsed and is free for all to use. But the skill is to find the material that adheres to some strict rules. And the principle one of those is related to the year 1923.

That is the cut off date for when the rules start to kick in. Any resource such as a book, music, film created before this date is in the public domain. If the subject is of interest to your niche market you can source a copy and offer it for sale. In addition, you are free to make any changes you wish which then brings about a further benefit. Depending on the type and extent of the changes that you make, such as a different title, new foreword, some additional text to bring it up to date, you can then claim copyright on your version. It is yours to use as you wish.

So how can you then profit from your new resource? How about using it as a free offer to get prospects to sign up to your email list? Or giveaway the first chapter and offer the rest of the resource as a paid for product. You could perhaps find several public domain material resources on the same topic and package them up to sell as a higher value paid product, even as a course. There is always the possibility for increasing the perceived value of the material by creating audios and even videos from it.

Remember that few online marketers bother with such material so you have the chance to source a huge variety of resources that can then be used in many different ways to increase your own product vault. And don't think that it is inferior, outdated information. Whilst the older resources can be written in an older style of language, it is the information that is of value and not how it is presented. Public domain resources that are newer, which can be used if it conforms to additional rules, can often be completely suitable in its format to offer as a product today.

By taking the time to learn what is public domain material and how it can assist you in starting an internet business, you will be ahead of the majority of info marketers who ignore completely this free resource of valuable material.

Don't Even Think About "How To Write A Good Sales Letter" Without Knowing This 1 Little Secret!   7 Affiliate Marketing Tools to Offer Your Affiliates and Improve Conversions   How To Create A Brand New Product In The Next 3 Days   Create New Programs For Your Sales Funnel   How to Make an EBook Cover for Free   Sending Personalised Greeting Cards   

The Website RFP, Understand Tiers to Avoid Tears

This article is written to give an idea of how the web design industry is structured. It should be of interest to web design companies, as well as to people looking for a web design company to get a better idea of what kind of company to be talking to, what kind of process to go through, and the kind of price range you should plan to receive quotes for when you put out a website RFP (request for proposals).

There are seven main kinds of web design company, ordered roughly by price:

Offshore: an individual or team working offshore for low rates, usually as virtual employees. Freelancer: an individual skilled in at least one particular area of web design who will work for you on a temporary contract.Web design service: a company doing very simple web implementations very cheaply in a matter of hours; often an IT or PR company will offer this amongst their range of services.Consultant: for complex projects, often an external consultant is called in, who will recommend multiple other companies to do an implementation together (often one of them being a commercial CMS vendor).Specialist web design company/creative agency: a company specialising in implementing custom designs, but not new programming.Web development company: a company specialising in implementing new code for sophisticated web sites, but not particularly attractive ones.Web design and development company: a company that has the skills of a specialist web design company and web development company.Full service marketing/creative agency: a company that provides the full range of marketing services, including web design, but also PR, print advertising, market research, TV adverts, and other services. The advantage to a full service agency is you get a single company that can integrate all your marketing, but the disadvantage is the expense of the extra levels of management (which will include some very highly paid senior people), and the chance for miscommunication and misunderstanding between those levels.

It can be really tricky to tell these apart though, many of them will call themselves creative agencies (even freelancers do) and sometimes you really need to read between the lines.

Often companies needing a web site will avoid web design companies entirely and go for one of the following approaches:

Set something quick and simple up on a service like Google Sites.Build internally using a CMS and a template. This tends to happen when there's an internal stakeholder in the client company who has a particular technical flair, so it's a bit of an exception.Set up a CMS internally, then use support services to get the more complex stuff done. Truth be told, it's fairly rare for this to happen because usually a client makes an upfront decision on whether to do something entirely themselves, or to hire someone else to do it all; people rarely go half and half.Build something with a skilled in-house team

Getting complex? All this is before we even consider project tiering.

You can break the industry down into three tiers:

Low endMid-marketHigh end

Each of these tiers operates with a fundamentally different set of rules, because they work with different kinds of clients on different kinds of project.

All the seven kinds of web design company will operate across different pricing tiers, although it is rare to find a company willing to work across every tier.

The low end ($500-$1,500)

The low end of the web design market works with a very "street smart" kind of attitude. It is price-sensitive, with a high focus on driving straight-forward sale conversions, to build straight-forward websites. There tends to only be basic design focus, enough to make things tidy, and very little focus on branding; sometimes use of templates can make this a bit harder to detect. However, there is a great focus on SEO, and providing websites that (like the web designer themselves) work via driving straight-forward sales conversions. In other words, the web design company and the client typically have a similar kind of mindset:

keep things simpleconcentrate on SEOdrive sales hardkeep the price low

because cost is low, and also the earning potential is quite low due to the low-end quality of the built websites, all involved in the market tend to operate quite low on the earning pyramid (with an aspiration to raise higher of course)

For some companies, this works very well. Companies employing tradesmen that do not have a need to particularly focus on brand, and where the website only needs to be pretty simple.

Don't expect companies to properly respond to a website RFP on the low end.

The problem comes when clients expect more than just a straight-forward site. Because the business model of it all is "keep it simple, sell it cheap and hard", the client with higher expectations will often expect far more than they are buying. This comes from there being such a large range of website qualities out there, and that most people spend most of their time interacting with very high quality websites that cost unimaginable amounts of money to build (such as Facebook). If clients are well educated on the nature of the web industry, it's okay, but if not, they may end up in a situation where they will either drive an naïve upstart web designer to make a loss, or just end up dissatisfied when a sales-orientated web designer won't serve their expectations.

The mid-market ($1,500-$20,000)

In the mid-market, things are done to a much higher quality, and there's much more emphasis on planning, branding and on implementing unique solutions. For most companies, this is justified, because they have an important image and brand to maintain, and the cheap salesy look doesn't work for them. The added process and quality inevitably leads to a higher cost, which makes it difficult for web design companies to explain because Google searches always show web design companies advertising low end prices. People with past experience with web projects tend to know you get what you pay for, but new buyers tend to go with too cheap a company for their first project.

Some companies on the mid-market will do a proper website RFP response, some will not.

Another difference with the low end, is that in the mid-market people tend to be more "solution focused" than "product focused" or "feature focus". The web design company will usually choose what CMS to use without the client having any idea about it.

The high end ($20,000-$1,000,000)

On the high end things change around quite a lot. Often the web designer will advise to the client a lot more, rather than the client saying exactly what they wanted. The web designer will have to make these suggestions based on experience, as well as by doing extended stakeholder discussions with the client company. Usually a solution will come with a training package for a whole team.

The client tends to be very risk adverse, expecting a web design company who already has many years of experience working on these high-value projects - but they are willing to pay highly for the security they seek. Sometimes it can seem quite irrational just how risk-adverse large organisations can be, and it often comes down to the "nobody got fired for buying IBM" syndrome.

The maturity, brand name, management team, and turnover, of the web design company are of more concern than the particular low-level details of experience and authority. The reason is that at this kind of level, size really matters most, and there is a large amount of management complexity. If the management is mature and experienced, then people on a lower level with whatever requisite skills that are appropriate may be hired as required after a contract is signed.

On the high end, things almost always will start with a website RFP. In fact, Government in the EU is required legally to do this, to ensure they give fair consideration to all bids. Small web design companies need to be careful to realise though that the comparison process will be heavily decked against them, and the chance of them winning this level of work is almost nil.

Don't Even Think About "How To Write A Good Sales Letter" Without Knowing This 1 Little Secret!   7 Affiliate Marketing Tools to Offer Your Affiliates and Improve Conversions   How To Create A Brand New Product In The Next 3 Days   Create New Programs For Your Sales Funnel   How to Make an EBook Cover for Free