In this article, I'm going to introduce 2 simple technologies that anyone can use to create amazing information products lightning fast.
One of the things that scares people the most when building an information marketing business is creating products. Creating products can feel like a monumental task, especially if you've never created one before. The reality is that it's actually quite simple once you understand the basics of what to do and how to do it. In fact, once you get over the hurdle of doing it the first time (which is always the most difficult thing to do), you will realize that creating information products is simple and fun.
The first way to create an information product fast is to create an audio recording using audio recording software or audio recording services. You simply use whatever software or service you have, you record the audio track, you edit it if you need to, and then you deliver it however you want to. You can put the audio track on a website, you can put the link in an email, you can put the link on a webpage with all the other audio links, etc.
Lets imagine that you want to create a 6 hour program teaching people how to put together a business plan for their business, and lets say you want to sell this product for $97, which is a fair value. The beautiful part about creating an audio series is that you ONLY need to record for 6 hours total to create a finished product. Just record 1 hour at a time and after 6 recordings, you are done. That's pretty easy to do.
Lets say you provide a weekly call to your people and every week you talk about a different topic. If you record the weekly call, after 1 year, you have 52 hours of content to re-purpose and create products out of. Imagine how much content you would have after 2 years.
To find audio recording products or services, just use Google it. Some recording software, for both Mac and PC, can record right to your computer, then you can upload the recordings to your hosting provider. Other solutions are monthly service solutions that usually will host all of your recordings, they will back them up and they will provide the links you need to deliver the audio tracks.
The second method to create information products lightning fast is to use video recording software. Video recording products are usually 1-time purchases, but they are well worth it. The idea with this method is that you can record what happens on your computer screen, the recording becomes a video and you use the video as your information product.
You will have to know a learn a little more about video editing, but videos are very powerful and people tend to like videos better. Once you've recorded the videos and edited them, you can host them in a few different ways. You can use free services like YouTube and Vimeo, or you can host them yourself with your hosting service provider.
Bottom line is creating information products is very simple to do and it doesn't take as long as you think. If you spend 75% of the time you have per day on driving traffic and the other 25% creating products, there's no reason you can't create one new product per month. Imagine what 12 new products you've created will do for your business.
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