It's no secret that websites, brochures and reports on their own, with lots of text, can be informative, but still quite boring. After all, part of the skill in bringing a site or written work to life is to engage the reader and to bring the material to life. With so much information already available in numerous formats, it's more relevant than ever to make sure that your material stands out and captures the attention of your reader among all the other possible distractions we all face in everyday life.
To explain this further, I'll use the example of website creation. If you think back to the last text-only website you viewed, with pages and pages of text, you may have found the process of retaining your concentration required much effort. On the other hand, by having pictures or stock images to complement the written material, the experience is totally changed for the better. For starters, the use of high-quality stock images will make all the difference to both the 'feel' of the site, as well as the person's ability to remember and connect with the information. It's true, a picture can tell a story worth a thousand words.
Add to that, the ability to also use stock videos and stock illustrations, you now have even more hard-hitting ammunition to capture the attention and interest of your viewer. It's important to remember that different people learn and retain information in different ways. Some are visual, others are aural and still others enjoy reading. By having the ability to use a variety of stock material, you're able to benefit on multiple levels.
To explain this better, consider you want to include a video and also a picture as a header for your site. It may be very time-consuming to find a photographer, and the creation of videos takes even more time and money. With the amazing quality of material that is now submitted by professional videographers and photographers to microstock sites, you're able to reuse stock images and stock videos, as well as illustrations within pre-defined terms, as per the wording of the license that is attached to each image, video or vector file. If agreed upon, the cost is typically a one-time payment and you have full legal access to use the images as per the license.
This concept has allowed your, otherwise, 'Average Joe' designer to create stunning reports, webs pages and other forms of presentations, completely legally and without fear of fines or other problems down the road. Naturally, it's quite important to fully read and comprehend the licensing terms.
Compare that to the options of preparing a wordy report for the reading public. Statistically, that will leave out around two-thirds of your possible audience, who will benefit from added images and videos.
In addition, it's also helpful to know that you're dealing with a microstock company that will assist you if you have questions or concerns. Support is essential and with quality microstock service and maintenance, you know you're covered. You can ask for assistance or clarification at any time.
One other point to note, when searching for your desired stock image, stock video, or stock vector / illustration, it's very important to have a well categorized search system, to make finding your desired image easier and more time efficient. The database for each item is detailed, so that you can search for specific terms or phrases to find the most suitable result for your application. Everything is also listed in order of popularity, but can be organized to display by other search formats to improve your experience at finding exactly what you need. The ability to see larger versions of images, videos and vectors, prior to purchase, to make certain it's the way you want it to look, is also important.
In some cases, you may see a watermark across the image prior to purchase, but once you have purchased the rights, the water mark will not be present. The reason for this is to protect the rights of the original creator, and protect the investment that you have purchased. The licensing terms are very well presented so that the standard license will suit most applications, but you can select an advanced license to use the material in larger quantities.
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