Monday, December 3, 2012

The 7 Truths About Information Products


Information (products):-

1) The Internet is about 'search' and search is 100% about information. Some of it is - 'where is this location?' and 'what time is the movie?' - but most of it is - "how do I do...?"something, The biggest search term is "how to". The next biggest is "information on..." Information makes the Internet flow. If people want info - there must be a supply provided.

2) The fallacy is that information is always in the hands of the few, the PhD's the professors, the university scholars or the big organizations who 'know this stuff'. Its not true and never been true. Think of all the courses and classes at community centers, all the self published books and manuals that litter the landscape.Then there's the small hobbyist magazines, and pamphlets. These are people with skills and knowledge, probably no PhD, probably not a university professor, just someone with a particular knowledge or skill. The challenge before the advent of the internet was to find the market that wanted that particular, perhaps minor, perhaps not, piece of information.

With the Internet whatever it is you have a specific knowledge of - someone somewhere is looking for that information.

3) But you say -"All the niche markets are full, all the info products have been made, everybody is just repeating themselves" - which is true and not true. In the LARGE scheme of things, there is nothing new ever. But that doesn't mean it has been said every way possible, explained in all the best ways, or more importantly that information has not been conveyed in your particular voice.

In the BIG niches - health, diet, dating and 'how to make money on the internet' - it is the same old, same old, until it's not. Until someone comes a long with a different way of packaging the info, or a different slant, or an appeal to a particular segment - how to date poodles for instance, or how to diet using only products from Antarctica (Joking don't try these at home)

4) If you are going to give information, as a marketable item - lay it out logically, lay it out immediately so it is easily accessible, and don't pad to make it seem Bigger. Is the information 'true' is all that matters. See a typical Seth Godin blog post- for the clarity and simplicity.

5) NOW HERE"S the KEY- you HAVE something you have done or learned that has value to others. Now maybe not a lot of others, maybe not life changing - but something, and remember, the internet is a marketplace of information seekers.

6) Does that mean you are guaranteed to make money with everything you think up? - No. But it does mean - if you are 'true' with the information, and express it in your voice, it will be unique and valuable. If its valuable to many - you can make money. If valuable to a few - you will have provided a service.

7) Where's the downside? The Internet is largely a free entry marketplace. There is nothing else bigger. There's no middle men. It only seeks information. You, despite yourself have information- so start -write some things down, things you have an interest in, things you find fascinating, a hobby, a sport, a calling, an area you may have researched and were never able to follow-up on, but you have the information.

There may not be a market? But if there is then its just a question of how big, and are they willing to pay anything?

When was the last time - just who you are - could possibly produce a business?

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