When you are creating info products, you might feel anxiety or confusion because of not knowing how to go about doing it. The best way to take care of this problem is to have an organized system that you can count on to create your products time after time. In this article, I'll present a logical, repeatable system that you can use to create all of your information products.
1. Research and Outlining
Here you'll gather the information you need to make your product. You can go to the library, look at magazines and trade journals, and places on the Internet. Once you get enough information, you'll put important bits on 3X5 index cards until you have enough to get started with your product.
2. Introduction
In this section of the product, you'll be welcoming the reader and you should state the benefits the reader will get from your product.
3. State your customer's problem
When you start to creating info products, be sure to do what you can to get the reader emotionally involved with the product. This is going to increase their engagement with the material, and it will ultimately end up improving their experience. One of the most effective methods to accomplish this is to use an impact point. You can do this by using a problem, or by showing the reader how to take advantage of an excellent opportunity. Using a problem is the ideal way to get the reader emotionally involved. And mentioning a great opportunity they might be able to take advantage of is also a great way to get the reader emotionally involved.
4. Promise your reader to give the solution
Now, you'll be promising the reader the solution to whatever problem they have. This is where you make it perfectly clear that you are the right person to help them with their problem and that they've come to the right place.
5. Give the solution
This is the foundation of your product. Here, you're going to give step by step instructions for getting the desired end result. This step should be easy if you organized your information into an outline at the beginning, with each part of the outline matching up with the sequence in which you'll be creating the product, and each step by step instruction of the outline coming in its right place.
6. Summary
Here, you'll summarize the important points in the product that the reader should focus on. This reiterates your desire to look out for your reader, and it makes things more clear and accessible as well.
7. Remind readers of your ability to help them
At this point, you've delivered what you said you would. Now you just need to cement your relationship with the reader through establishing a more personal bond. You do this by showing them that you can help them further in the future if they contact you. This part of creating info products is often left out, but you'll be leaving money on the table if you exclude it, and the customer will lose out as well because they won't know where to get further assistance.
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